British label, Casson London, was born out of the desire to provide easy-to-wear urban style staples with a cool contemporary design aesthetic. The labels sleek, no-nonsense approach remains effortlessly current. These undemanding clothes have the same functionality and ease as throwing on a favourite old T-shirt.


London born designer, Hannah Casson, creates minimalist styles with that unmistakable London edge. The line takes super-soft, comfortable jersey fabric into designs ensuring the highest of quality.

Women’s collections include the Classic, Black and Holiday Collections which are available all year round. As a nod to it’s British roots, the dresses have been named after the many known (and not so well known) pubs across London, including the Westbourne Dress and the Albion Dress.


The more recent unisex printed t-shirt range, modelled by Lizzy Jagger, takes inspiration from music and London life. Casson has quickly become a firm favourite amongst a devoted London crowd. Including fans such as Cara Delevingne, Adwoa Aboah and Chelsea Leyland.

The label prides itself on its dress collections being made in Britain. Any outside sourcing is always checked by the Fair Wear Foundation of Ethical Trade and Justice for Workers. Casson London supports and donates to London based charity Kids Company.

Inspiration for the distinctive and much loved Casson logo, was taken from the raw simplicity of bare bones. The common thread running through this label's ethos is definitely that there is strength in simplicity.

Please feel free to contact regarding any questions or queries you may have.